Cannondale Synapse Launch & Microsite

Cannondale's new Synapse is a radically redesigned road bike. Part speed demon, part gravel grinder, it truly is a bike built For Every Impulse. Below is the microsite supporting launch campaign. Our goal was to tell the story of the most perfectly balanced road bike Cannondale has ever created by highlighting both the bike's technological achievements as well as the pure, simple human benefits they provide. 

Role: Copywriter
AD: Ryan Giese
CD: Todd Wender

It's paradoxical, how so much goes in to creating a bike that is engineered to make even the roughest roads disappear beneath the rider. This little video is packed information guaranteed to satisfy both the novice consumer and nerdiest of bike nerds.