Our Voices are Vital

Our Voices are Vital was a pro bono campaign created to save Greenpeace from being buried under costly lawsuits levied by a forestry giant they'd been battling for years. The campaign was centered around to the collective power of the people's voices and the need to preserve our right to free speech. Supporters from around the world rallied to the cause and in a dramatic win for the little guys, the case was dismissed by a US district court. 

Role: Copywriter
AD: Bradford Gilmore
CD: Steve Street

The hero video served as the anchor for our campaign and featured a dynamic array of artists and activists showing the unique ways freedom of speech affects their lives and ours.

Powerful imagery featuring Canada's Boreal Forest mimicked the appearance of vocal sound waves.

An interactive banner and other marketing materials continued the tree line/sound wave aesthetic.