Ten Thousand - Launch

Ten Thousand, a brave new entry into the world of men's active apparel needed a voice that was as clear and powerful as the products themselves. Built on pillars of simplicity, honesty, and transparency, the brand voice and communication was direct, to the point, and distinctly masculine. It all came together in a sleek, slightly gritty, no frills web and e-commerce experience. 

Role: Copywriter
AD: Christoper Sausto

The tagline, Start at the Core, is a direct reflection of the band's mission: to deliver a streamlined selection of core training essentials without any of the hype that is often synonymous with the category.