Show Your Love

What started as a caused-based marketing initiative to help small business owners rise to meet the challenges of a recession has blossomed into a full-blown celebration of the power of small business. This year the call to action was fun and heartfelt: Show Your Love. The whole campaign was tied together by a bombardment of fun GIFS, memes, and even an National TV Spot featuring none other than the Muppet's.

Role: Copywriter
AD: Mariam Guessos, Marcos Cantos
CD: Adam Romero

Animal takes it down a lot more than a scosche (and yes, that's how the internet says you spell it)

This is a montage! Montage!

Fozzie shows his love for small businesses as he searches for the perfect hat.

Memes were created to support the Muppet pre-roll and spread the word about the [big] day.

These GIFs were created in house and sparked an incredibly effective UGC campaign to SHOW YOUR LOVE for Small Businesses. In an incredibly limited window (the days leading up to Small Business Saturday) the campaign garnered 19.2M acts of love!

A proper thank you to the good people who made the day a success ran in the form of a full page ad on both the New York Times and the Wall Street Journal.