Positioning a new and improved Google Pay

In 2021, Google launched a long-anticipated new version of Google Pay in the US. It was critical that Google build a site experience that showcased and positioned this new and improved product in a way that truly resonated with the market. We were tasked with building a new site that would powerfully express the new brand presence, serve as the ultimate source of truth for new features, and help acquire new users.

We sought to create a living, human-centric experience that positioned Google Pay as the platform for opportunity, through vignettes of potential users’ lives.

Our goal

Our main goal was to spotlight the best of Google Pay — group and peer-to-peer payments, online transactions, tap & pay convenience across transit & merchants and the ease and security, privacy, and control of a digital wallet from Google – all rooted in  conversational language and UI to create simple, native feeling experience.

Our solution

My team created a comprehensive, mobile-first consumer site to showcase a brand promise that resonates and delivers. I led content design while working together with UX strategists, visual designers, and development teams to build a site that delivered on three main goals:

Invite: Welcome the world to a new relationship with money

Educate: Teach people what’s possible with Google Pay

Enable: Turn the world into a giant user guide on how to use Google Pay