Monopoly Game Night

Hasbro Gaming's crown jewel has the impressive distinction of being the most popular board game in the world. Almost more impressive is the stat we uncovered that 1 in 3 games of this venerable classic end in fights. Now, some might take this insight as a negative, but we felt it gave us license to lean into the competitive aspects and paint a refreshingly honest portrait of family game night.

Role: Copywriter
AD: Bradford Gilmore
CD: Steve Street

Monopoly Gamer

Monopoly Gamer was a first for the storied franchise—a crossover into the video game realm with a whole new gameplay mechanic. Our spot played into the convergence of the two worlds and the game sold like hotcakes.

Monopoly Gamer Twitch Livestream

To launch this totally fresh take on Monopoly we did something that had never been done before. We launched a board game like a video game on the popular streaming platform, Twitch. Choosing the right influencers helped make the launch a huge success.